Notes from the desk.
Short pieces on building SendTidings, running an agency, and what makes a monthly report worth reading.
Your client list, now portable
SendTidings has a read-only API (v1), so your clients, sites and report history can flow out into a CRM or automation: Twenty, Attio, Folk, HubSpot, whatever you run. The groundwork for deeper CRM integrations.
Read the post-
The report is a photograph. We're building a window.
A live, white-labelled client dashboard is on the way: your clients' numbers, your branding, no login. It's in private beta with a handful of agencies first.
-
From report to care report
SendTidings now connects to MainWP, so your monthly client reports can show the WordPress maintenance, pending plugin, theme and core updates, alongside the traffic. The upkeep work, finally visible.
-
Open rates are a vibe check, not a count
Apple Mail inflates them. Outlook with images off ignores them. Open tracking is directional, not precise. Here's how to read it without lying to your clients.
-
Connect once, send forever
Why every integration in SendTidings lives at the org level, and why I typed thirty Plausible API keys before deciding never again.
-
Tag your clients and sites: slice your list any way you think
SendTidings now has tags: name + colour, apply to any client or site, filter your lists by one tag or six. Plus bulk add and remove on the Sites table.
-
Verified by Google
SendTidings is now a verified Google Cloud app. What changes for users connecting Analytics or Search Console, and why getting that little green tick took longer than the code.
-
Uptime is the cheapest trust you can buy
Your client doesn't lie awake over bounce rate; they worry the site's down and nobody told them. Why 'nothing broke this month' belongs in every client report.
-
What to put in a monthly client report (and what to leave out)
The handful of things worth including in a monthly client website report, the vanity metrics to cut, and why how you send it matters as much as the numbers.
-
The reporting tool I couldn't find
I send detailed care reports to my Managed WordPress clients. For everyone else, crickets. So I went looking for a tool, and ended up building one.
-
The first of the month
Why the schedule matters as much as the content, and how a fixed cadence changes the conversation with clients.
-
Why we're building SendTidings
A short note on the monthly-report problem, and why we think a beautiful email beats a Looker Studio screenshot.