Here’s a thing every agency lives with. You send the work off: the report, the login, the dashboard. Then you hear nothing. And you tell yourself no news is good news.
It usually isn’t. Silence isn’t feedback; it’s just silence. And it’s more or less exactly what a client sounds like in the weeks before they quietly decide not to renew.
The live dashboard we shipped gives your clients a real-time view of their site, opened with a magic link, no login. Lovely, except you had no way of knowing whether anyone actually opened it. So we built the other half: the Engagement page.
It does one thing. It shows you which clients are opening their dashboard, and when, ranked so the ones worth worrying about are near the top.
Each client gets a plain status:
- Engaged — opened in the last 30 days.
- Quiet — 31 to 60 days.
- At risk — 60-plus days, or a client who was handed a dashboard link and has never once opened it.
That last one is the useful one. A client given a live window into their own site who hasn’t looked isn’t necessarily unhappy, but they’re not exactly invested either. It’s the sort of thing you’d rather know before the renewal email goes out, not after.
Underneath is a table, one row per client: how many recipients have a link, when they last opened it (“Today”, “3 days ago”, “2 months ago”, “Never”), and how many opens in the last thirty days. Three numbers up top summarise the lot: how many clients are active this month, total opens, and how many are at risk.
A few honest notes, because this is the kind of feature that’s easy to oversell.
It counts opens, not attention. Someone who opens the dashboard and closes it four seconds later counts the same as someone who reads every number. It’s a pulse, not a mind-reader.
It doesn’t count you. Your own team previewing a client’s dashboard doesn’t register as engagement: a real client is never on your team, so we quietly leave your own logins out of it. No fooling yourself with your own clicks.
And a quiet client isn’t automatically a problem. Some clients trust you completely and never look at anything, and that’s a perfectly healthy relationship. The point isn’t to herd everyone into the dashboard; it’s to notice the change. The client who opened it every month and then just stopped, that’s the signal worth acting on.
The Engagement page sits in the sidebar next to the dashboard, so it’s there the moment the dashboard is. It won’t save a client on its own. But it turns a month of silence into something you can actually see, which beats finding out at renewal.
