Hello. I’m Josh, and I’m the whole company.
I build SendTidings, I support it, and I answer the emails. There is no support tier, no account manager and no rota. If you write in, it comes to me, and I’m the one who can actually change the thing you’re writing about.
It came out of the work, not a business plan.
I run Prystine, a WordPress agency in Didcot, Oxfordshire. Most of the clients are on care plans: I keep their sites fast, secure and quietly improving in the background. That part I enjoy.
The reporting was the bit I dreaded. The first week of every month went the same way: open four analytics tools, copy numbers into a Google Doc, fight the formatting, export a PDF, then send it late with an apology. The clients I cared about most got the work I was least proud of.
I tried Looker Studio, tried Databox, tried just sending links. They all looked like dashboards, when what I wanted to send was closer to a letter. Something branded, finite and readable in a minute. So I built it, used it on my own clients for a year, and then opened it up.
What one person gets you, and what it doesn’t.
A reply from the person who wrote the code, usually the same day. Bugs fixed in hours rather than sprints. No roadmap committee, so a sensible request from a working agency often ships that week. The product stays small on purpose, because I have to keep using it too.
Round-the-clock cover, a phone line or an enterprise procurement process. I take holidays. If you need a vendor with a 24/7 SLA and a twelve-person success team, I am honestly the wrong choice, and I’d rather say so here than in month three.
Three things I keep coming back to.
The email is the product
If the report never gets opened, none of the data inside it matters.
Plain English over jargon
Reports are written for your client, not for your stack.
Cadence is a feature
The 1st of the month, every month, on time. Predictable beats clever.
Two commitments behind those. I’m not raising money, because I want a tool I’d still want to use in ten years rather than one that has to triple every year. And a self-hostable AGPL build is planned, so if I ever get hit by a bus you are not trapped inside my product.
The rest of it.
I founded Prystine in 2016 to bring a plain-English approach to small-business websites, and it is still doing exactly that. Before the code I was a GB record holder in Olympic lifting, and I carried the Olympic torch in 2012. These days the lifting is more about staying upright than setting records, though the same instinct shows up in the work: small deliberate movements, repeated until they are right.
I tinker on a few other things too: Quotify, a price estimator for builders, a plugin risk-scoring tool for WordPress, and an Olympic lifting magazine called Lifting Times. The rest is at joshcox.co.uk.
If something in SendTidings is wrong, slow or missing, tell me and I’ll fix it. That is the whole support process, and it is the part I’d most like you to test.