Matomo + SendTidings

Branded client reports with Matomo.

You self-host Matomo because you want to own your clients’ data. SendTidings turns those numbers into a beautiful monthly report — branded as you, written like a letter, delivered to your client’s inbox on the 1st. Your data stays on your instance; only the report goes out.

  • Matomo Cloud & self-hosted
  • Your data stays on your instance
  • Connect once, send forever

Built for agencies who own their stack.

You run Matomo — probably self-hosted — because you want full control of your clients’ analytics: no third party in the middle, no data sold on, GDPR handled on your terms. A reporting tool shouldn’t quietly undo that by shipping everything off to someone else’s warehouse.

SendTidings reads only the stats it needs for the report, over Matomo’s Reporting API, on a schedule. Your instance stays the source of truth. There’s nothing new to install on your client’s site and no second tracking script. It’s a server-to-server pull and then a plain, beautiful email — the same ownership-first posture you picked Matomo for in the first place.

From your instance to their inbox.

  1. Connect Matomo once. Add your instance URL and a read-only auth token at the organisation level. Cloud or self-hosted, it’s the same form — and every site you add picks the connection up, so you never paste a token per site.
  2. Point a site at its Matomo site. Add a client site, choose the matching Matomo site from the dropdown, and set Matomo as the primary source for that site.
  3. Set the schedule and forget it. Add the client’s email and pick a send day. On the 1st of every month, the report goes out — branded as you, with your Matomo numbers inside.

Running several Matomo instances across your portfolio? Connect each one and every site picks the instance that holds its data. There’s no limit.

Your Matomo numbers, as a letter.

Visitors, top pages, where the traffic came from — pulled straight from your own Matomo instance and written as something a client reads in thirty seconds, not a dashboard they ignore. Branded as your agency, sourced from your server.

aldwych.co.uk — October report
A
Aldwych Studio
Monthly report · October 2025

Hello Marta,

Here's how kerridgehouse.com performed in October. Traffic is up a touch on September, and your contact form had its strongest month since June.

01 / 02VIA MATOMO

Traffic

14,238
Visitors
↑ 8.4%
2:14
Avg. time
↑ 12s
38
Enquiries
↑ 9
Visitors, last 30 days
Top pages views
01/3,418
02/services/extensions2,109
03/projects/wandsworth1,742
04/about986
02 / 02VIA MATOMO

Audience

Devices visitors
01Desktop159
02Mobile43
Top countries visitors
01United Kingdom142
02Ireland31
03United States18
04France7
05Germany4

Questions from Matomo agencies.

Yes — that's the common case. You give SendTidings your instance URL (e.g. analytics.youragency.com) and a read-only auth token. Matomo Cloud works exactly the same way. Running more than one Matomo instance across your client portfolio is fine; each connection is independent and every site picks the one that holds its data.

Turn Matomo into a report worth reading.

Free for one site, forever. No credit card. Five minutes to your first report.

Also connects Plausible, Google Analytics, Search Console & uptime — see how SendTidings compares.