The first of the month

The most underrated part of a client retainer is the rhythm.

If a report goes out on the 1st of every month, your clients learn to expect it. They look forward to it. They reply to it. The conversation about the website becomes a monthly thing, not a quarterly fire-drill.

If it goes out “whenever I get round to it” — sometimes the 3rd, sometimes the 12th, sometimes never — the conversation becomes a justification. What did I do for them this month?

SendTidings is opinionated about this. Reports go out on the 1st. Period. That single decision did more for my agency relationships than any of the actual content in the reports.

Set it once. Forget it. The 1st always comes.