For a while this very site said, in as many words, that we didn’t do a 14-day free trial, and that not doing one was deliberate. “The free tier is the real product,” we wrote. “No artificial countdown.” We were a little pleased with ourselves about it.
We’ve added a 14-day free trial. So that aged well.
Here’s the honest reason. The free tier is genuinely good, and it’s staying exactly as it is: one site, every analytics source, the real monthly report, free for as long as you like. But it’s deliberately one site, and it doesn’t include the paid bits: your branding, multiple recipients, and the live client dashboard. It turns out a fair few agencies wanted to try those paid bits properly, across a handful of real client sites with their own logo on everything, before putting £29 or £79 a month on a card. The free tier can’t show them that. A trial can.
So paid plans now start with a 14-day free trial. Start Starter or Growth and you get the whole thing for a fortnight: more sites, your branding, the dashboard, all of it.
The part we cared about getting right is that it should be genuinely free to walk away. We ask for a card upfront, because it keeps the signups honest, but you are not charged a penny until day 14. Cancel before then in Organisation → Plan → Manage billing and you owe nothing. No “contact us to cancel,” no maze. One button. And if you move from a Starter trial up to Growth partway through, a fresh Growth trial begins, so you’re never penalised for upgrading.
What we didn’t do is turn the free tier into a trial in disguise. That’s the version of this we were right to be wary of: the “free plan” that’s actually a countdown with the exits quietly bricked up. The free tier is untouched: one site, no card, no clock. The trial sits alongside it, for when you want to try the paid features specifically.
So if the free tier is all you need, it’s still there and still free. If you want to see what your branding and a live dashboard look like across your actual client list, you can now do that for two weeks without paying. And if it’s not for you, you close it and it’s cost you nothing.
We were probably a bit too smug about not having a trial. Turns out the honest move was to add one, and just make sure it’s actually honest.
