A few weeks ago I said the monthly report was a photograph, and that we were quietly building a window. The window’s open.
The client dashboard is live. It’s a real-time view of everything the monthly report already covers: traffic, search performance, uptime, page performance, and the WordPress health bits (SSL, domain expiry, updates). The difference is the tense. The report is how the site was doing in May; the dashboard is how it’s doing right now. A client can open it on the 12th and see the 12th.
The things I was pleased about when this was still a promise, now that they’re real:
It’s white-labelled, properly. Your name, your logo, your accent colour. The client opens it and sees you, not a SendTidings dashboard with your details bolted on the side.
There’s no login. None. They get in with a secure magic link, straight from their report email. No account to make, no password to forget, no “I’ve been locked out” on a Friday afternoon. The single biggest reason client portals go unused is the login wall, so we didn’t build one.
It’s the same insights they already trust from the monthly email, just interactive and always current: the numbers they’ve been reading once a month, now there whenever they think to look.
And you can see when they’ve looked. Engagement tracking tells you which clients are opening their dashboard, which turns out to be the sort of quiet, useful thing to know when a renewal conversation comes round.
Here’s the one change worth being straight about: the dashboard is a paid feature. It’s included on Starter and Growth, not on Free. The monthly report is still free for one site, exactly as it was; the dashboard is part of what you get once you’re running client work at any real scale.
The report isn’t going anywhere. It’s still the thing that lands in the inbox on the 1st and actually gets read. The dashboard just means “how’s my site doing?” has an answer that isn’t only true once a month. The photograph, and now a window to sit next to it.
