Every agency on a paid plan now has its own demo dashboard. Same invented garden centre, but wearing your name, your logo and your colours, laid out with the pages you’ve chosen. If you’ve set a dashboard domain it lives at yourdomain.co.uk/demo, and there is nothing in the link or on the page that mentions us.
The copy button is in Organisation, under Client dashboard. That’s the whole feature. The rest of this is why it exists.
A pitch is a two-party conversation
When you show a prospect what they’d get, you’re asking them to trust you with their website. Handing over a demo with your supplier’s name on it puts a third party in the middle of that, and it changes the question they’re answering.
They stop thinking about whether they want to work with you and start thinking about the tool. What is it? Is it any good? Could they get it themselves? None of those are questions you want live in someone’s head while they’re deciding whether to pay you monthly.
It’s the same instinct that stops you sending a client a screenshot with someone else’s dashboard chrome around the edges. The work is yours. The reporting should look like it.
Nobody is fooled, and that isn’t the point
I’m not suggesting anyone pretends they built a reporting platform. If a prospect asks what you use, tell them.
But there’s a difference between answering a question and leading with the answer. Most of your clients have never once asked which analytics you run, because they’re buying the outcome, not the plumbing. Introducing the plumbing before anyone’s enquired about it is a strange way to open.
White-labelling isn’t about hiding. It’s about not making your supplier the subject.
It shows what you deliver, not what we offer
This is the part I think matters more than the branding.
Your demo uses your dashboard layout. If you’ve turned off Opportunities, the demo doesn’t have Opportunities. If you’ve renamed Conversions to Enquiries because that’s the word your clients use, the demo says Enquiries. If you’ve set the pages in a particular order because that’s how you like to walk someone through a month, that’s the order a prospect sees.
A generic product tour shows what the software can do. Yours shows what you actually send, which is the thing they’re being asked to buy.
The client is still invented
Fern & Field is still a made-up garden centre, and every figure in it is fiction. I wrote about why the demo client doesn’t exist when we launched it, and none of that changes because your logo is on top. It would be a poor trade to fix the branding by putting a real client’s traffic on show instead.
Two other things worth knowing. Your demo is kept out of search on purpose: it’s a sales asset for your prospects, not something that should turn up in results beside your real client work. And it’s the same components your clients get, so it can’t quietly drift out of date the way a screenshot does.
Go and look at yours
It’s already there. Open Organisation, then Client dashboard, and the link is waiting with a copy button next to it.
If you haven’t set a dashboard domain yet, that’s the one thing worth doing first, because it’s the difference between sending someone a link on your domain and sending them a link on ours. The white-label dashboard page covers how.
