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SendTidings vs Swydo.

Swydo is a reporting tool aimed squarely at PPC and SEO agencies: Google Ads, Google Analytics, Search Console, Bing, Meta Ads. SendTidings is a web-agency product: a live white-label dashboard and a plain monthly letter, where the site itself is the story. Same category, different jobs.

Pick Swydo if

You run a PPC or SEO agency. The monthly report has to show ad-spend, campaign performance, keyword movement, and conversion attribution, and your clients expect that level of detail. Swydo’s Google Ads and Analytics depth is what you’re paying for.

Pick SendTidings if

You’re a web agency. Your report is about the website: what happened on it, how it performed, did anything break. You don’t need a keyword-rank tracker; you need a live branded dashboard and a short, readable email that a non-technical client will actually open.

Side by side

Where the products diverge.

  SendTidings Swydo
What it’s for Monthly client report for the website PPC & SEO reporting (paid + organic)
Core integrations Plausible, GA4, Matomo, Cloudflare, Search Console, UptimeRobot Google Ads, GA, Search Console, Bing Ads, Meta Ads, LinkedIn Ads
Report style Live white-label dashboard plus an editorial email letter Dashboard-style PDF with KPI tiles and campaign tables
Pricing model Flat tier (£0 / £29 / £79 per month) Per data source (from €69/mo for 10); reports unlimited
Best at The website-as-product story Ad-spend ROI and SEO position tracking
Customisation Brand mark, accent colour, standing intro Template builder, white-label, custom KPIs
Uptime & performance Included Not the focus
Open-source self-host Planned (AGPL-3.0) No
The different angle

Reports about ads vs reports about the site.

Swydo is a great fit for the agencies it’s aimed at: people running Google Ads at scale, managing SEO retainers, and reporting on keywords and campaigns. The product knows that audience: the PDFs are clean, the Google Ads integration is deep, and the pricing is per data source, so reports and dashboards stay unlimited however many you send.

SendTidings is for a different agency. You build websites, you maintain them, your clients want to know what’s happening on their site. They get a live white-label dashboard and a plain monthly letter: enquiries and events track real outcomes (call clicks, contact-form submissions, WooCommerce purchases), and goals give clients live progress bars to watch. They don’t want to read about cost-per-click; they want to know visitor counts are healthy, the contact form is working, and uptime was 100%. Those are different reports.

A PPC agency could shoehorn SendTidings into the website-only portion of their report, but Swydo will tell that story better because it knows the language. A web agency could shoehorn Swydo into a site-only report, but they’d pay for a lot of ad-platform machinery they’ll never use.

When to pick Swydo

When the report is mostly an ads story.

  • You run paid campaigns for clients. Google Ads is the centrepiece, and the monthly report shows spend, return, and campaign mix.
  • SEO retainers with rank tracking. Your clients care about keyword positions and Search Console performance over time — Swydo’s the right shape.
  • You’re happy paying per data source. Swydo bills by the number of connected data sources, not by report volume, so reports and dashboards stay unlimited.
When to pick SendTidings

When the website is the product.

Overview yourclient.co.uk · Last 30 days Traffic yourclient.co.uk · Last 30 days Search yourclient.co.uk · Last 30 days Uptime yourclient.co.uk · Last 30 days 7d30dLast month
Visitors
662
+370% vs prev.
Pageviews
1,153
+342% vs prev.
Visits
700
+364% vs prev.
Avg. visit
0:50
Visitors 662 this period
28 May9 Jun20 Jun26 Jun
Visitors
662
+370% vs prev.
Bounce
48%
Pages/visit
1.6
Avg. visit
0:50
Top sources
  • Google418
  • Direct168
  • LinkedIn46
Clicks
71
+18% vs prev.
Impr.
5,642
Avg. pos.
23.5
CTR
1.3%
Top queries
  • web design didcot12
  • oxfordshire web agency9
  • wordpress support5
Uptime
100%
Incidents
0
Response
412ms
Last check
2m ago
Visitors 662 this period
28 May9 Jun20 Jun26 Jun
Our client dashboard, branded to your agency.
  • You build or maintain websites. Your relationship with the client is the site itself, not an ad budget.
  • Your clients aren’t marketers. They’re small business owners, founders, charity directors — people who need a human-readable update, not a campaign dashboard.
  • You want flat, predictable pricing. £29/mo flat, not per-data-source pricing, is simpler to slot into your own retainer maths.
  • Uptime matters in your report. “The site was up 99.97% of the month” is part of the story you want to tell, and it’s already in SendTidings.
Try SendTidings free for one site → or book a demo
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