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SendTidings vs AgencyAnalytics.

Both tools help agencies report to clients. They’re different shapes, built for different agencies. Here’s the honest read so you can pick the one that fits.

Pick AgencyAnalytics if

You run paid-marketing campaigns (Google Ads, Meta, LinkedIn) for clients and need live dashboards. Your clients log in regularly to drill into ad spend, conversions, and SEO rankings. You’re comfortable with the $59+/month entry tier and want 80+ integrations on tap.

Pick SendTidings if

You run a web design / dev / care agency on retainers. The monthly check-in is “is the site working, here’s the traffic.” You’d rather send a clean branded email than train clients to use a dashboard, and £29/month for 25 client sites fits your retainer maths.

Side by side

Where the two tools actually differ.

  SendTidings AgencyAnalytics
Primary surface Branded email, monthly White-labelled dashboard, live
Clients have to log in No Yes (or get a scheduled PDF)
Entry price £0 (1 client site) $59/mo (5 campaigns)
Free tier Forever, 1 site 14-day trial
Built for Web / dev / care agencies on retainers Paid-media & SEO agencies
Integrations Plausible, GA4, Matomo, Cloudflare 80+ (ads, SEO, social, CRM, etc.)
Custom-domain archive Starter and above Yes (white-label dashboards)
Open-source self-host Planned (AGPL-3.0) No
The different angle

Dashboards vs the email itself.

AgencyAnalytics is built on the assumption that clients want to log in and explore the data. The product investment is in the dashboard — drill-downs, filters, real-time charts, eighty-plus marketing integrations.

SendTidings is built on the opposite assumption: most retainer clients won’t log in. They’ll open one email, glance, reply if something stands out, and move on. The product investment is in the email itself — typography, hierarchy, a tone that reads like a letter rather than a dashboard.

Neither approach is right or wrong. They’re for different kinds of agency. If your monthly conversation with a client is “here’s how the campaigns performed,” AgencyAnalytics gives you the depth you need. If it’s “the site’s ticking along, here’s what changed,” SendTidings gives you a faster, calmer way to send it.

When to pick AgencyAnalytics

It’s the right choice for marketing agencies.

  • You run paid campaigns. Google Ads, Meta, LinkedIn, TikTok — AgencyAnalytics pulls them all into one report alongside organic performance.
  • Your clients drill into data. Sophisticated clients who want to filter, segment, and explore should have a dashboard built for that. Sending them an email would feel reductive.
  • You need ranking and SEO tracking. AgencyAnalytics includes keyword rank tracking and competitor SEO data. SendTidings doesn’t.
  • You manage many marketing channels per client. If a single client needs reporting on five platforms, AgencyAnalytics’ integration depth wins outright.
When to pick SendTidings

It’s the right choice for web & care agencies.

  • Reports are a retainer touchpoint, not the deliverable. You build and maintain sites; the report is the monthly check-in. Spending $59+/mo per agency on a dashboard tool feels heavy for that.
  • Clients won’t log in. You know this from experience. An email gets opened. A dashboard link gets ignored.
  • Your stack is heterogeneous. WordPress, Shopify, Astro, Next, custom — SendTidings doesn’t care, the same report works.
  • Free for one site is enough to start. No 14-day countdown, no integrations limit on the free tier.

Try SendTidings free for one site →

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