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SendTidings vs AgencyAnalytics.

Both tools help agencies report to clients. They’re different shapes, built for different agencies. Here’s the honest read so you can pick the one that fits.

Pick AgencyAnalytics if

You run paid-marketing campaigns (Google Ads, Meta, LinkedIn) for clients and need live dashboards. Your clients log in regularly to drill into ad spend, conversions, and SEO rankings. You’re comfortable paying per client (roughly $20–25 each per month) and want 85+ integrations on tap.

Pick SendTidings if

You run a web design / dev / care agency on retainers. The monthly check-in is “is the site working, here’s the traffic.” You want a live white-label dashboard clients open with one magic link plus a clean branded email, without training anyone to log in, and £29/month for 20 client sites fits your retainer maths.

Side by side

Where the two tools actually differ.

  SendTidings AgencyAnalytics
Primary surface Live dashboard + monthly email White-labelled dashboard, live
Clients have to log in No (secure magic link) Yes (or get a scheduled PDF)
Entry price £0 (1 client site) $20/client/mo (billed annually)
Free tier Forever, 1 site 14-day trial
Built for Web / dev / care agencies on retainers Paid-media & SEO agencies
Integrations Plausible, GA4, Matomo, Cloudflare 85+ (ads, SEO, social, CRM, etc.)
Custom-domain archive Starter and above Yes (white-label dashboards)
Open-source self-host Planned (AGPL-3.0) No
The different angle

Per client, or a flat rate.

AgencyAnalytics is built on the assumption that clients want to log in and explore the data. The product investment is in the dashboard: drill-downs, filters, real-time charts, eighty-five-plus marketing integrations. It’s priced per client, so the bill scales with your roster: around $20 to $25 per client each month, or roughly $400+ a month once you’re reporting to twenty.

SendTidings does both surfaces at a flat price. There’s a live, white-labelled client dashboard opened by a secure magic link (no login, no password), and there’s a plain monthly email for the clients who’ll only ever glance at one. The investment goes into both: the typography and tone of a report that reads like a letter, and a dashboard clients can actually open.

Neither model is right or wrong. If your monthly conversation with a client is “here’s how the campaigns performed,” AgencyAnalytics gives you the depth and the integrations. If it’s “the site’s ticking along, here’s what changed,” SendTidings gives you a calmer way to send it, plus outcome tracking (call clicks, form submissions, WooCommerce sales, not just traffic) and Goals clients watch as live progress bars. Most rivals do neither.

When to pick AgencyAnalytics

It’s the right choice for marketing agencies.

  • You run paid campaigns. Google Ads, Meta, LinkedIn, TikTok — AgencyAnalytics pulls them all into one report alongside organic performance.
  • Your clients drill into data. Sophisticated clients who want to filter, segment, and explore should have a dashboard built for that. Sending them an email would feel reductive.
  • You need ranking and SEO tracking. AgencyAnalytics offers keyword rank tracking as a paid add-on, plus competitor SEO data. SendTidings doesn’t.
  • You manage many marketing channels per client. If a single client needs reporting on five platforms, AgencyAnalytics’ integration depth wins outright.
When to pick SendTidings

It’s the right choice for web & care agencies.

  • Reports are a retainer touchpoint, not the deliverable. You build and maintain sites; the report is the monthly check-in. Paying per client (around $20 to $25 each, every month) feels heavy for that.
  • No logins to chase. You know clients won’t keep a password. The dashboard opens from a secure magic link and the monthly email lands in the inbox, so nobody has to remember one.
  • Your stack is heterogeneous. WordPress, Shopify, Astro, Next, custom: SendTidings doesn’t care, the same report works.
  • Free for one site is enough to start. No credit card, no integrations limit on the free tier: and a 14-day free trial when you’re ready for a paid plan.
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