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SendTidings vs Metricool.

Metricool is a social-media-led marketing platform: scheduling, analytics, ad management, and reporting in one tool. SendTidings is website client reporting: a live, white-labelled client dashboard and a plain monthly letter about the site itself. Same word (“reporting”), very different products.

Pick Metricool if

Your retainer is mostly social: scheduling posts, running social ads, and reporting on engagement across Instagram, TikTok, LinkedIn, and Meta. The monthly report is one piece of a tool that already runs the whole social workflow.

Pick SendTidings if

You’re a web agency. Your reporting is about the website: visitors, top pages, search, uptime. You don’t need a post scheduler or a social inbox; you need a live white-label dashboard and a plain monthly letter that reflect the work you actually do.

Side by side

Where the products diverge.

  SendTidings Metricool
Primary focus Website client reporting (dashboard + letter) Social media management + analytics
Channels covered The website (traffic, search, uptime) Instagram, TikTok, LinkedIn, Meta, X, Pinterest, YouTube, plus web
What you actually get Live white-label dashboard, monthly letter, secure link Scheduler, social inbox, ad manager, link-in-bio, reports
Pricing model Flat tier (£0 / £29 / £79 per month) Free / Starter / Advanced / Custom tiers; team-grade features from ~$67/mo
Best for Web agencies, freelance devs, designers Social-led agencies, content creators, in-house marketers
Report style Live dashboard plus an editorial letter Customisable templates, social-first KPIs; full white-label on Custom
Setup per client Minutes Hours — connect every social account, configure templates
Open-source self-host Planned (AGPL-3.0) No
The different angle

Social-first vs site-first.

Metricool is well-loved by social-media managers and content creators, and the reporting module reflects that. KPIs lean social (followers, engagement rate, post reach), templates are social-first, and the integrations breadth is on the platforms (Instagram, TikTok, LinkedIn). It does include basic website and blog analytics on every plan, but the depth sits on the social side. For an agency that lives on social, that’s exactly right.

SendTidings is the opposite shape. We don’t schedule posts, we don’t manage ads, we don’t track followers. We do website client reporting two ways: a live, white-labelled client dashboard your clients reach by secure magic link (no login, no password), and a plain monthly letter about what happened. It goes past traffic to real outcomes (call and email clicks, contact-form submissions, WooCommerce purchases) and Goals clients watch as live progress. If you’re a web agency, that’s the reporting you wanted; if you’re a social-led agency, that’s a tiny slice of what you need.

The two tools coexist comfortably for agencies that do both. Use Metricool for the social side, SendTidings for the site side, and let each tool focus on what it’s good at.

When to pick Metricool

When social is the bulk of the retainer.

  • You schedule posts for clients. Instagram, TikTok, LinkedIn — Metricool’s scheduler is the workflow you’d be paying for anyway.
  • The report is mostly social KPIs. Followers, engagement, reach, post performance: these are the numbers your clients care about.
  • You want one tool, not two. Social, ads, reports, link-in-bio — all in one platform makes per-client setup simpler.
When to pick SendTidings

When the website is the conversation.

  • You build or maintain websites. Your retainer is the site, not the social calendar.
  • Clients ask “how’s the site doing?” — not “how did the reels perform?”
  • You don’t want post-scheduling features. Paying for a full social suite when you only want the report is poor value.
  • Flat, predictable pricing. £29/mo for 20 client sites is easier to slot into your own retainer maths than tiered seat-based pricing.
Try SendTidings free for one site → or book a demo
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