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SendTidings vs Whatagraph.

Whatagraph is a cross-channel marketing reporting platform — 40+ integrations, built for agencies that run paid ads, SEO, social, and email side by side. SendTidings is a focused monthly client report for the web layer. Different shape of agency, different shape of report.

Pick Whatagraph if

You run a full-service marketing agency. Your clients pay you to run paid ads, SEO, social, and email together, and the monthly report has to stitch all of it into one story. You want 40+ connectors, a template builder, and a tool that can be the single dashboard surface for an entire marketing function.

Pick SendTidings if

You’re a web agency or freelance dev. Your retainer is the site itself — traffic, search, uptime, enquiries. You don’t need 40 integrations; you need three or four, summarised neatly, in an email your client will actually read on their phone.

Side by side

Where the products diverge.

  SendTidings Whatagraph
What it’s for Monthly client report for the website Cross-channel marketing dashboards & reports
Integrations Plausible, GA4, Matomo, Cloudflare, Search Console, UptimeRobot 40+ (Google Ads, Meta Ads, GA, GSC, social, email…)
Delivery Branded email + hosted permalink Live dashboards + scheduled PDF/email
Pricing model Flat tier (£0 / £29 / £79 per month) From ~$249/mo (Professional); ~$499/mo (Premium); custom above
Setup time per client Minutes — connect sources, pick accent, send Hours — connector mapping, template build, branding
Audience Web agencies, freelance devs, designers Full-service / paid-media agencies
Report feel Editorial letter — read top to bottom in two minutes Dashboard tiles — chart-heavy, drill into details
Open-source self-host Planned (AGPL-3.0) No
The different angle

Different agencies, different reports.

The category label “reporting tool” flattens a real difference. Whatagraph assumes a client is paying you to run their digital marketing across many channels — Google Ads, Meta Ads, organic search, social, email — and they want one report that explains the full funnel. That’s a real, hard, valuable problem, and Whatagraph solves it well. You need 40+ integrations because campaigns live everywhere.

SendTidings is built for a narrower client relationship. You built someone’s site, or you maintain it. They want to know what happened on the site each month. That report doesn’t need 40 channels — it needs three or four, neatly summarised, written like a letter rather than a war-room dashboard.

If your agency does both web AND multi-channel, Whatagraph probably wins — the web stuff is a subset of what it handles. For the agencies who only do the web layer, Whatagraph is overbuilt and overpriced for the job.

When to pick Whatagraph

If the report has to follow the customer end to end.

  • You manage paid ads. Google Ads, Meta Ads, LinkedIn Ads — the report has to tell an ad-spend story, not just a traffic story.
  • Your clients pay you for the whole funnel. Social → ads → email → site — the monthly story crosses channels, and a web-only report would leave too much out.
  • You want one dashboard surface. Live, drillable, and you’re happy for clients to log in and explore.
  • Per-client retainer justifies the cost. Your agency’s retainer per client is in the $2k–10k/mo range, so $249–499/mo on tooling sits comfortably in the margin.
When to pick SendTidings

If you’re a web agency and the site is the story.

  • You’re a web agency or freelance dev. Your retainer is the website, not the marketing budget.
  • The web layer is the story. Traffic, top pages, organic search, uptime, enquiries — that’s the conversation you have with clients each month.
  • Inbox beats login. Your clients are more likely to read a two-minute branded email than to log into a dashboard.
  • The maths is different. £29/mo for unlimited sites is a different category of expense to $249/mo per seat — especially when your retainers are sub-£1k/mo.

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