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SendTidings vs DashThis.

DashThis is a drag-and-drop dashboard builder for marketing agencies — the report is a live dashboard your clients log in to read. SendTidings ships a monthly email that lands in their inbox. Same audience, different delivery model.

Pick DashThis if

Your clients want a live, drillable dashboard they can log into any day of the month. You enjoy building bespoke layouts per client — picking widgets, arranging KPI tiles, white-labelling the surface. The dashboard is part of the product you sell.

Pick SendTidings if

Your clients are unlikely to log in to anything. They’ll read an email if it’s short, branded, and lands on the first of the month — and ignore a dashboard you spent two days building. You’d rather ship one polished update than maintain ten dashboards.

Side by side

Where the products diverge.

  SendTidings DashThis
Delivery surface Branded email (inbox-native) Live dashboard (client logs in)
What it’s for Monthly client report for the website Marketing dashboards for agency clients
Setup per client Minutes — connect sources, pick accent, send Hours — pick widgets, lay out tiles, brand the dashboard
Best for client engagement High — email gets opened and read end-to-end Variable — depends on whether the client logs in
Pricing model Flat tier (£0 / £29 / £79 per month) Per-dashboard tiers — from ~$42/mo for 3 dashboards
Integrations Plausible, GA4, Matomo, Cloudflare, Search Console, UptimeRobot 30+ marketing channels (ads, analytics, social, SEO)
Customisation Brand mark, accent colour, standing intro Full drag-and-drop layout, white-label domain
Open-source self-host Planned (AGPL-3.0) No
The different angle

Dashboards your clients won’t open.

The dashboard-vs-email decision is the whole comparison. DashThis makes lovely dashboards — drag-and-drop layouts, decent integrations, proper white-label. If your client base is the kind that logs in to read their numbers, that’s a fine product.

The catch is that most agency clients aren’t that client. Most small business owners — the people you’re building sites for — will not log into a dashboard, no matter how nicely you’ve laid it out. They’ll skim an email on their phone between meetings, and that’s it.

SendTidings is built around that reality. The product is the email. We’ve obsessed over the typography, the spacing, the length, the tone — so that when it lands at 9am on the first of the month, your client reads it. Dashboards are good for analysts. Emails are good for clients.

When to pick DashThis

When the dashboard itself is the deliverable.

  • Your clients log in. You’ve checked the access logs — they actually do read the dashboard, not just click through once a quarter.
  • You sell a bespoke surface. Part of your retainer is the dashboard itself — the way it looks, the layout you’ve built, the white-label polish.
  • You’re a marketing agency, not a web agency. DashThis’s integration set is built for paid ads, SEO, and social — the channels you care about.
When to pick SendTidings

When the email is the deliverable.

  • Your clients won’t log in. You’ve tried. The dashboard sits unread. An email that lands in their inbox is the only thing they’ll actually open.
  • The website is the conversation. Your retainer is about the site — traffic, search, uptime — not multi-channel marketing.
  • You want zero setup per client. Drop a site in, pick an accent colour, hit go. No dashboard layout, no widget picking.
  • Flat pricing matters. £29/mo for unlimited sites is easier to slot into your retainer maths than per-dashboard tiers.

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