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SendTidings vs Databox.

Both tools turn data into something you can send to a client. Databox is a build-it-yourself metrics workspace; SendTidings is purpose-built for client reporting, with a live white-label dashboard and the monthly email to match. Different jobs, different audiences.

Pick Databox if

You want a metrics workspace: KPI tracking, goal monitoring, alerts, mobile app, 100+ integrations across marketing, sales, and product. Your team needs to watch numbers move daily, not just on the 1st of the month.

Pick SendTidings if

You manage client websites on retainer and client reporting is the job, not building a BI workspace. You don’t need real-time alerts or 100 integrations; you need a live white-label dashboard your client can open without a login, and a branded email to match, at a flat price.

Side by side

What changes between the two.

  SendTidings Databox
Primary surface Live white-label dashboard + branded email Live dashboard + mobile app
Cadence Live dashboard + monthly scheduled email Live + scheduled email digests
Entry price £0 (1 site) Free (limited data sources), paid from $64/mo
Integrations Plausible, GA4, Matomo, Cloudflare 100+ (marketing, sales, product, finance)
Alerts & goal tracking Client-facing goals (early access) Yes (core feature)
Built for Web / care agencies on retainers In-house teams + multi-channel agencies
Client logs in to view No login (secure magic link) Yes (or schedule a PDF / email)
White-label sender domain Starter and above Custom plan or paid add-on
Open-source self-host Planned (AGPL-3.0) No
The different angle

A workspace vs a deliverable.

Databox is a workspace. You set up KPIs, connect data sources, build dashboards, configure alerts. The job-to-be-done is internal visibility: your team and your client should be able to see numbers move whenever they want.

SendTidings is purpose-built for that job. You set up a client once, and they get both a live white-label dashboard they open from a secure link, no login, and a branded email on the 1st of each month. The numbers are real outcomes, not just traffic: call clicks, email clicks, contact-form submissions, purchases. Nothing to assemble, nothing to keep current.

Both shapes are valid. If client reporting is the thing on your to-do list and you’d rather not build and maintain a dashboard every time you onboard a client, the purpose-built shape tends to be cheaper, faster, and less work to keep current.

When to pick Databox

It’s the right tool for a workspace problem.

  • You need real-time and historical alongside. Goal tracking, alerts when a metric drops, mobile-app glanceable KPIs.
  • You report across more than just web analytics. Sales pipelines, ad spend, product usage — Databox pulls them all into a unified view.
  • Your team and your client work in the same workspace. Shared dashboards, comments, collaborative goal-setting.
When to pick SendTidings

It’s the right tool for the monthly email.

  • Client reporting is the job. Set up once per client: a live white-label dashboard and a monthly email, nothing to assemble or keep current.
  • Clients get access without a login. A secure magic link opens their white-label dashboard, no password to learn, with the branded email to match. Most retainer clients won’t adopt a BI tool; this respects that.
  • You bill predictably. £29/month for 20 client sites is easier retainer maths than per-data-source pricing.
Try SendTidings free for one site → or book a demo
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