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SendTidings vs Databox.

Both tools turn data into something you can send to a client. Databox is a metrics workspace; SendTidings is an email engine. Different jobs, different audiences.

Pick Databox if

You want a metrics workspace — KPI tracking, goal monitoring, alerts, mobile app, 100+ integrations across marketing, sales, and product. Your team needs to watch numbers move daily, not just on the 1st of the month.

Pick SendTidings if

You manage client websites on retainer and the monthly report is the deliverable, not a workspace. You don’t need real-time alerts or 100 integrations — you need one beautiful, branded email to land in your client’s inbox on a schedule.

Side by side

What changes between the two.

  SendTidings Databox
Primary surface Branded monthly email Live dashboard + mobile app
Cadence Monthly, scheduled, automatic Live + scheduled email digests
Entry price £0 (1 site) Free (3 data sources), paid from $47/mo
Integrations Plausible, GA4, Matomo, Cloudflare 100+ (marketing, sales, product, finance)
Alerts & goal tracking No Yes (core feature)
Built for Web / care agencies on retainers In-house teams + multi-channel agencies
Client logs in to view No Yes (or schedule a PDF / email)
White-label sender domain Starter and above Yes on higher plans
Open-source self-host Planned (AGPL-3.0) No
The different angle

A workspace vs a deliverable.

Databox is a workspace. You set up KPIs, connect data sources, build dashboards, configure alerts. The job-to-be-done is internal visibility — your team and your client should be able to see numbers move whenever they want.

SendTidings is a deliverable. You set up a client once, SendTidings sends a branded email on the 1st of each month, and you don’t think about it again until next month. The job-to-be done is the email itself.

Both shapes are valid. If “monthly client report” is the thing on your to-do list and you’d rather not configure dashboards every time you onboard a client, the deliverable shape tends to be cheaper, faster, and less work to keep current.

When to pick Databox

It’s the right tool for a workspace problem.

  • You need real-time and historical alongside. Goal tracking, alerts when a metric drops, mobile-app glanceable KPIs.
  • You report across more than just web analytics. Sales pipelines, ad spend, product usage — Databox pulls them all into a unified view.
  • Your team and your client work in the same workspace. Shared dashboards, comments, collaborative goal-setting.
When to pick SendTidings

It’s the right tool for the monthly email.

  • The report is your deliverable. Set up once per client, ship every month, no dashboard to maintain.
  • Clients want an email, not a login. Most retainer clients aren’t going to learn a new tool. A beautifully-branded inbox-native report respects that.
  • You bill predictably. £29/month for 25 client sites is easier retainer maths than per-data-source pricing.

Try SendTidings free for one site →

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