Report shows zero visitors but the analytics tool has traffic

Almost always a primary-provider mismatch: the site's pointing at Plausible whilst the data lives in GA4. One click and you're sorted.

The fix

Your site has a primary provider: the one we actually read for the report. If it’s set to Plausible but your data lives in GA4, the report pulls from an empty source and the visitor count comes back as zero. Switching takes one click.

  1. Open the site in SendTidings.
  2. Find the Analytics section.
  3. Click Use for reports next to GA4 (or whichever provider actually has your data).
  4. Click Send now to regenerate.
A site's Analytics section in SendTidings showing Google Analytics, Plausible, Matomo and Cloudflare tabs, with a Use for reports control that sets which provider feeds the monthly report.
If the report comes back empty, check which provider has `Use for reports` set.

Done. The next report will pull from the right source.

Why this happens

Most sites end up connected to more than one analytics tool over their lifetime — GA4 from years ago, Plausible added recently, maybe Matomo on a self-host. SendTidings is happy to hold all of them, but only one feeds the monthly report at a time. That’s the primary.

When you first connect a provider, it’s set as primary automatically. Connect a second one and the original stays primary unless you change it. So if you wired up Plausible first (before there was any data in it) and GA4 has been collecting traffic the whole time, the report’s looking at the wrong shelf.

How to tell which one to pick

Whichever tool you actually use day-to-day. Open it in another tab; if the numbers there look right and the SendTidings report shows zero, that’s your primary.

You don’t need every provider connected. One is enough. If Plausible isn’t doing anything for this site, you can disconnect it entirely from the same panel and skip the toggle.

If switching didn’t fix it

A few things to check before opening a ticket:

  • The provider you switched to is actually receiving data: confirm in the provider’s own dashboard.
  • The connection isn’t showing a red Reconnect badge. Expired tokens return zeros too.
  • The site’s date range in the report matches a period with traffic (a brand-new site with three days of data won’t fill last month’s report).

See also: Primary provider explained · Why the Opened badge hasn’t appeared yet