<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>SendTidings — blog</title><description>Notes from the desk: building SendTidings, running an agency, and what makes a monthly report worth reading.</description><link>https://sendtidings.com/</link><language>en-gb</language><item><title>Uptime is the cheapest trust you can buy</title><link>https://sendtidings.com/blog/uptime-is-the-cheapest-trust-you-can-buy/</link><guid isPermaLink="true">https://sendtidings.com/blog/uptime-is-the-cheapest-trust-you-can-buy/</guid><description>Your client doesn&apos;t lie awake over bounce rate — they worry the site&apos;s down and nobody told them. Why &apos;nothing broke this month&apos; belongs in every client report.</description><pubDate>Fri, 22 May 2026 00:00:00 GMT</pubDate><author>Josh</author></item><item><title>What to put in a monthly client report (and what to leave out)</title><link>https://sendtidings.com/blog/what-to-put-in-a-monthly-client-report/</link><guid isPermaLink="true">https://sendtidings.com/blog/what-to-put-in-a-monthly-client-report/</guid><description>The handful of things worth including in a monthly client website report, the vanity metrics to cut, and why how you send it matters as much as the numbers.</description><pubDate>Fri, 22 May 2026 00:00:00 GMT</pubDate><author>Josh</author></item><item><title>The reporting tool I couldn&apos;t find</title><link>https://sendtidings.com/blog/the-reporting-tool-i-couldnt-find/</link><guid isPermaLink="true">https://sendtidings.com/blog/the-reporting-tool-i-couldnt-find/</guid><description>I send detailed care reports to my Managed WordPress clients. For everyone else, crickets. So I went looking for a tool — and ended up building one.</description><pubDate>Tue, 12 May 2026 00:00:00 GMT</pubDate><author>Josh</author></item><item><title>The first of the month</title><link>https://sendtidings.com/blog/the-first-of-the-month/</link><guid isPermaLink="true">https://sendtidings.com/blog/the-first-of-the-month/</guid><description>Why the schedule matters as much as the content — and how a fixed cadence changes the conversation with clients.</description><pubDate>Mon, 04 May 2026 00:00:00 GMT</pubDate><author>Josh</author></item><item><title>Why we&apos;re building SendTidings</title><link>https://sendtidings.com/blog/hello-world/</link><guid isPermaLink="true">https://sendtidings.com/blog/hello-world/</guid><description>A short note on the monthly-report problem, and why we think a beautiful email beats a Looker Studio screenshot.</description><pubDate>Wed, 01 Apr 2026 00:00:00 GMT</pubDate><author>Josh</author></item></channel></rss>